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Web and Digital Tools for Your School to Use Now
NASPAA Created Online Videos to Recruit Prospective Students
Are you maximizing the effectiveness of your school’s website?  Cross-check your school’s website with a checklist of basic website functions, use “How To” instructions that will help you access prospective and current students, and learn about online opportunities and career information for students.    
 
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Use the prospective student video (or PowerPoint presentation) created by NASPAA when you are interacting with potential students.  Prospective students can learn more about our degrees and hear from MPA/MPP alumni about the great work they are doing and why  getting their MPA/MPP was the right graduate degree decision.

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Ready to Use Print and Web Advertisements

 Be a Part of the MPA/MPP Global Brand: Download and Use the MPA/MPP Logo
With the help of an outside consultant, NASPAA has created a series of ads that utilize the tagline "Go Public" to advertise the MPA/MPP degrees and your school. Ads are provided in several formats so you can use them in various publications and on the web.

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With the help of an outside consultant, NASPAA has created an MPA/MPP logo that allows for quick and easy identification of the MPA/MPP degrees across multiple communication and marketing channels.  Here you can download different versions of the new logo to use in publications, advertisements, and online as a supplement to your own school’s logo.

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Recruiting Students with On-Campus and NASPAA Tools Marketing Examples from other MPA/MPP Schools
There are some basic yet effective ways to recruit both on-campus and with NASPAA provided tools.
This section has 5 tips and ideas including how to engage alumni, using career centers and doing inexpensive targeted web-ads via Facebook..      

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Why reinvent the wheel? Other MPA/MPP prorgrams have successfully used different tools to reach and recruit prospective students. They have shared their results in a short ‘case brief’ essay highlight their ideas, thoughts and tips on how you can do the following:
  • Use GRE test list to mail prospective students
  • Podcasts about your program for I-Tunes
  • Re-branding your school or program
  • Creating a You Tube channel with videos
  • Recruite without recruiting staff

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