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ToolKit Components

What are the Components of the NASPAA Communications and Marketing Toolkit and Who Should Use It?

After conducting and analyzing both primary and secondary research, NASPAA created a comprehensive Communications and Marketing Toolkit for member schools.  The Toolkit is designed for each school to choose and use the items that are most appropriate and best meet their needs.  The items in the Toolkit have been specially created for your school's use or point to existing resources; all components are available for your immediate use.  Components of the toolkit include:

·         Web and Digital Tools to Better Market Your School

·         NASPAA Created Online Videos to Recruit Prospective Students

·         Ready to Use Print and Web Advertisements

·         Use the MPA/MPP Global Brand:  Download and Use the MPA/MPP Logo

·         Recruiting Prospective Students with On-Campus and NASPAA Tools


We understand that these components involve many areas within your program.  As such, we ask that you please forward this information to the following individuals who contribute to your school’s success:  program coordinator, program director, administrative assistant, web manager, IT and communication liaisons, marketing staff, admissions staff, students (i.e. GAs, student group leaders) and others!  We have separated the contents of the toolkit according to job description.  Please use the links under "Who are you?" on the left to navigate to your respective page.

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